引用本文:周永务,嵇凯,胡树安,钟远光.两竞争推广商与酒店的合作协调研究[J].控制理论与应用,2018,35(6):868~877.[点击复制]
ZHOU Yong-wu,JI Kai,HU Shu-an,ZHONG Yuan-guang.Research on coordination strategy between hotel and two competing promoters[J].Control Theory and Technology,2018,35(6):868~877.[点击复制]
两竞争推广商与酒店的合作协调研究
Research on coordination strategy between hotel and two competing promoters
摘要点击 2106  全文点击 1357  投稿时间：2017-03-06  修订日期：2017-12-13
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DOI编号  10.7641/CTA.2017.70128
  2018,35(6):868-877
中文关键词  酒店  需求  推广  供应链协调
英文关键词  hotel  demand  promotion  supply chain coordination
基金项目  国家自然科学基金项目(71371075, 71520107001, 71571070, 71420107024), 广东省高等学校珠江学者岗位计划项目(2017)资助.
作者单位E-mail
周永务 华南理工大学 工商管理学院  
嵇凯 华南理工大学工商管理学院  
胡树安 华南理工大学 工商管理学院  
钟远光* 华南理工大学 工商管理学院 bmygzhong@scut.edu.cn 
中文摘要
      随着酒店市场竞争的日趋激烈, 酒店为了提高入住率, 纷纷与第三方推广商开展合作. 酒店如何通过与推 广商合作来提高利润率成为酒店业重点关注的话题. 本文分析市场上存在一个占主导地位的酒店以及和酒店合作 的两家推广商, 利用博弈论构建了酒店和推广商的利润函数模型. 为此, 首先分析了分散决策下博弈三方的最优策 略, 进而分析了集中决策下三方的最优策略, 并刻画了影响酒店和推广商最优策略的影响因素. 并进一步提出了能 实现整体最优并能实现双方Pareto改善的协调契约. 本文的研究发现以下现象: 1) 酒店的价格增加, 两推广商的利 润均有提升; 2) 当推广商间的竞争激烈程度增大时, 推广商会压低利润水平并提升推广力度. 从而, 酒店的利润会 不断提升, 并且供应链的协调程度也在不断增加. 数值例子也验证了所设计的协调契约对整体协调的有效性.
英文摘要
      With the increasing competition, hotels are seeking cooperation with the third party promoters to increase the occupancy rate. How hotels cooperate with promoters becomes a hot topic in hotel industry. This paper analyzes a market with one dominant hotel and two competing promoters and constructs their profit model by using game theory method. Then the optimal strategies are derived in the case of decentralized and centralized setting and some factors influencing their strategies are analyzed. The paper further proposes a coordination contract that can achieve Pareto improvement for the whole system. Our studies show that : 1) the profit of two competing promoters increases as the price of hotel increases; 2) As the degree of competition among promoters is increasing, promoters will reduce their profit to improve the promotion efforts, which makes the profit of the hotel and the coordination level of supply chain increase. We also validate the effectiveness of this contract and show the sensitivity analysis of parameters through other numerical examples.